AIgantic Logo

Augmented Analytics: Revolutionizing Data-Driven Decision Making

man with glasses and scarf standing in front of a mountain
Lars Langenstueck
Lead Editor
view of a man sitting at a desk with a laptop and multiple monitors

Augmented analytics is a rapidly evolving field that leverages artificial intelligence (AI) and machine learning (ML) to simplify and enhance the process of data analysis and discovery. By incorporating these advanced technologies, augmented analytics empowers business users to easily prepare, analyze, and derive insights from their data, streamlining decision-making processes and enabling more efficient use of resources.

One of the key benefits of augmented analytics is its ability to automate repetitive tasks and improve accuracy by eliminating human bias. It combines machine learning, natural language generation, and automation to provide a more comprehensive and holistic view of available data. As a result, organizations can make more informed decisions, quickly identify opportunities and challenges, and improve overall business performance.

In addition to its benefits for business users, augmented analytics also plays a crucial role in supporting data scientists. By automating many tasks involved in model development, management, and deployment, data scientists can focus on more strategic aspects of their work, enhancing the overall value of AI and ML initiatives within an organization.

Fundamentals of Augmented Analytics

Augmented analytics is a technology that utilizes artificial intelligence (AI) and machine learning (ML) to make data preparation, analysis, and visualization more accessible and effective for users. By leveraging AI and ML, augmented analytics can help businesses generate actionable insights, identify patterns, and unlock the full potential of their data.

Relation with AI and Machine Learning

AI and ML are at the core of augmented analytics, as they empower the system to understand, interpret, and derive insights from complex data. Several components contribute to this process:

  • Natural Language Processing (NLP): NLP enables the system to understand and process human language, making it possible to interact with data using everyday language instead of complex coding.
  • Machine Learning Algorithms: ML algorithms help the system learn from data, identify patterns, and make predictions to aid decision-making.
  • Natural Language Generation: This aspect allows the system to communicate the findings in a human-readable format, enabling users to easily understand and act upon the insights.

Role in Data Science and Analytics

Augmented analytics plays a significant role in data science and analytics by automating various tasks and making complex data more accessible:

  1. Data Preparation: Augmented analytics simplifies the process of collecting, cleaning, and organizing data by utilizing AI and ML to automate data transformation and enrichment.
  2. Data Analysis: AI-powered algorithms analyze data to identify patterns, trends, and anomalies, making it easier for users to focus on the most relevant information and make data-driven decisions.
  3. Data Visualization: Interactive and customizable dashboards enable users to view and explore data in a meaningful and visually appealing way.
  4. Model Development and Deployment: Augmented analytics supports data scientists by automating many tasks involved in developing, managing, and deploying AI and ML models, allowing them to focus on more strategic tasks.

By integrating AI, ML, and other advanced technologies, augmented analytics transforms the way businesses approach data and supports informed decision-making across various industries.

Business Applications

Augmented analytics facilitates data-driven decision-making by utilizing artificial intelligence (AI) and machine learning (ML) to simplify the process of preparing, analyzing, and gaining insights from data. This technology is relevant in several key business areas, such as dashboards, sales, marketing, research, supply chain, and more, enabling organizations to improve their decision-making and enhance business intelligence (BI) capabilities.

Dashboards and Insights: Augmented analytics allows businesses to create customized data dashboards that display specific metrics, key performance indicators (KPIs), and other essential information. This makes complex data more comprehensible, enabling business users to take greater ownership of data analytics and generate actionable insights.

Sales and Marketing: In sales and marketing, augmented analytics can be employed to analyze customer behavior patterns and preferences. This allows businesses to uncover new opportunities, optimize revenue through targeted promotions, and create personalized campaigns that resonate better with their customers.

Research and Development: Augmented analytics can accelerate research by automating data analysis tasks to determine trends, discover correlations, and identify potentially significant variables. This streamlined process enables researchers to make data-driven decisions and derive key insights faster.

Supply Chain Management: In supply chain management, augmented analytics enables more efficient planning and decision-making by analyzing real-time data from multiple sources, such as inventory level, order status, and supplier performance. This helps businesses to optimize inventory levels, reduce lead times, and improve overall supply chain performance.

In summary, augmented analytics is a powerful tool for various business applications across an enterprise. Its ability to use AI and ML techniques streamlines the process of data analysis and presentation. This supports better decision-making and allows organizations to leverage data-driven insights across multiple areas, including dashboards, sales, marketing, research, and supply chain management, thereby enhancing the overall business intelligence.

Data Handling in Augmented Analytics

Augmented analytics is transforming the way business users, analysts, and data scientists handle and interact with data. By leveraging artificial intelligence (AI) and machine learning (ML), it streamlines various aspects of data handling, including data preparation, analysis, and visualization.

Data Preparation: One of the significant challenges in working with data is data preparation. This process involves cleaning, transforming, and organizing raw data into a format that can be easily understood and analyzed. Augmented analytics can simplify this process by automating data cleaning and data management tasks, helping users save time and reduce errors.

Data Analysis: Augmented analytics enhances the data analysis process by using AI and ML algorithms that can automatically identify patterns, trends, and relationships within large datasets. This capability allows users to quickly gain insights from their data, even if they do not have an extensive background in analytics. These insights can be particularly useful when working with big data or historical data that may be too large or complex for manual analysis.

Data Visualization: Visualizations are an essential component of effective data handling. Augmented analytics tools can generate intuitive and interactive visualizations that enable users to explore their data sets easily. These visualizations help users to identify patterns and trends that might be difficult to notice in raw data, improving their overall understanding of the information.

BI platforms play a crucial role in augmented analytics by providing an integrated environment for users to access various functionalities such as data preparation, analysis, and visualization. These platforms also offer features that support collaboration and sharing of data, insights, and visualizations among teams.

In summary, augmented analytics streamlines data handling in several ways, including automating data preparation and data management tasks, enhancing data analysis with AI and ML, and generating interactive data visualizations. By adopting augmented analytics, businesses can gain valuable insights from their data more efficiently and make more informed decisions.

Natural Language Technologies

In the realm of augmented analytics, natural language technologies play a significant role in making data analysis more accessible and user-friendly. Two key components of these technologies are Natural Language Processing (NLP) and Natural Language Generation (NLG).

NLP refers to the process of interpreting and understanding human language by a computer. This enables data analytics platforms to accept and analyze natural language queries, making it simpler for users to interact with the system. Users can input their questions naturally, without the need to know specialized query languages or codes.

NLG, on the other hand, translates computer-generated output and data visualizations into a coherent and human-readable narrative. This allows users to grasp the insights and information extracted from the platform more easily, as the results are presented in a familiar and comprehensible manner.

The integration of natural language technologies into augmented analytics platforms enhances the overall user experience, enabling non-technical users to effectively explore and analyze data without extensive training. As a result, organizations can democratize data analysis, empowering decision-makers and data professionals across departments to make informed and timely decisions.

Some of the key benefits of incorporating natural language technologies into augmented analytics are:

  • Simplified and intuitive user interfaces: Users can communicate with the platform through natural language queries, reducing the learning curve and encouraging adoption by a wider audience.
  • Enhanced data accessibility: NLG-generated narratives make insights from data analysis more digestible, allowing users to easily interpret the results and make informed decisions.
  • Improved collaboration: Cross-functional teams can better understand and share insights from the analytics platform, fostering collaboration and informed decision-making.

By leveraging natural language technologies such as NLP and NLG, augmented analytics platforms are poised to revolutionize the way organizations analyze and utilize their data, making complex analysis tasks accessible and approachable to users with varying levels of technical expertise.

Building and Deploying Models

Augmented analytics combines artificial intelligence (AI) and machine learning (ML) to streamline and enhance the process of building, training, and deploying models for data analysis. This approach helps both technical and non-technical users interact with data more effectively, as well as assisting data scientists in automating many tasks associated with developing, managing, and deploying AI and ML models.

The first phase of model building in augmented analytics involves data preparation. Users with different levels of technical expertise can quickly discover, clean, and organize raw data for analysis. AI-powered tools aid in automating data ingestion, data transformation, and feature extraction tasks, significantly reducing the manual effort required and making the process more efficient.

Following data preparation, augmented analytics platforms simplify the model training process. By using machine learning-driven technologies, the time needed to train algorithms on the cleansed dataset is minimized. Automated tools can identify the most appropriate models to fit the data and accelerate the selection of hyperparameters and model configuration. Additionally, augmented analytics tools help users better understand, interpret, and explain the output of the models during this process.

After building and training a model, it must be deployed to generate useful insights and predictions. Augmented analytics platforms offer seamless integration with various data sources and application environments, enabling rapid deployment at scale. Data scientists can monitor the performance of the AI and ML models in real-time, facilitate model management, and update models as needed.

The adoption of augmented analytics not only expedites model building and deployment for data scientists but also democratizes data analytics by empowering a broader range of users to contribute to the analytical process. As a result, organizations can optimize decision-making and respond to challenges more effectively with the support of AI and ML-driven insights.

Insight Generation and Explanation

Augmented analytics employs machine learning (ML) and artificial intelligence (AI) to facilitate the process of insight generation and explanation. By utilizing these advanced technologies, it rapidly uncovers patterns and deeper insights within large volumes of data. As a result, users can make data-driven decisions with confidence and a clear perspective.

In the realm of insight generation, ML algorithms sift through countless data points, detecting subtle patterns and trends that humans might miss. The power of AI helps generate actionable insights by automating the data discovery process, thus allowing business users to focus on interpreting the results and applying their expertise.

Once insights are generated, augmented analytics plays a crucial role in insight explanation. Through the use of natural language processing and advanced visualization techniques, it transforms complex data findings into comprehensible and meaningful information. This enables users to easily understand the implications of the data and make informed decisions based on the insights provided.

Augmented analytics ensures that users can access insights in an intuitive manner, regardless of their technical expertise. The combination of ML and AI in this process not only accelerates the overall analytics workflow but also significantly enhances the analytical capability of business users.

In summary, augmented analytics greatly improves the generation and explanation of insights by leveraging ML and AI technologies. By unveiling hidden patterns and delivering deeper, actionable insights, it empowers users to make better-informed decisions and elevate their overall data analysis capabilities.

User Interaction and Adoption

Augmented analytics is a rapidly growing field that leverages artificial intelligence (AI) and machine learning (ML) to expand human capabilities in interacting with data. This technology enables business users to access, analyze, and visualize data more intuitively and efficiently, fostering data democratization and driving better decision-making across organizations.

One of the key factors in the adoption of augmented analytics is its ability to cater to the diverse needs of business users. Through user-friendly interfaces and intelligent tools, users with varying levels of data literacy can effortlessly engage with complex datasets. By automating time-consuming processes like data preparation and analysis, augmented analytics empowers users to focus on deriving insights and making informed decisions.

User behavior plays a significant role in the implementation and success of augmented analytics tools. These tools are designed to encourage collaboration and communication between different departments, including IT and business teams. By streamlining workflows and breaking down silos, augmented analytics promotes a more unified approach to data analysis and decision-making.

Data literacy is essential for the effective adoption of augmented analytics in any organization. As employees become more comfortable with the technology, they can unlock the full potential of these tools, driving better business outcomes. To support this, organizations need to invest in education and training programs that build data literacy among employees.

Despite the numerous benefits of augmented analytics, some challenges still exist around user adoption. Personal information and privacy concerns may arise as users navigate and interact with sensitive or confidential data. To mitigate these risks, IT departments must establish robust data governance frameworks that ensure compliance and protect sensitive information.

In conclusion, by addressing the needs of business users and fostering a data-driven culture, augmented analytics can revolutionize the way organizations analyze and utilize information. By overcoming challenges related to user interaction, adoption, and data literacy, businesses can confidently harness the power of this innovative technology to enhance their decision-making processes.

Security and Privacy

Augmented analytics combines artificial intelligence (AI) and machine learning (ML) technologies to enhance human intuition throughout the data analytics lifecycle. As with any technology that handles data, security and privacy are crucial aspects to consider when implementing augmented analytics in organizations.

An essential consideration in augmented analytics is the use of homomorphic encryption, which allows for computing operations on encrypted data, preserving privacy during data flow and processing between computers. This encryption method is particularly suitable for training machine learning models and performing secure multiparty computation (SMPC), ensuring both client and server data remains private.

Another key component in augmented analytics is the implementation of data governance programs. Data governance encompasses policies, access controls, privacy measures, security protocols, availability management, data lineage, and quality assurance. By establishing a robust data governance program, organizations can effectively balance user privacy and the innovative potential of augmented analytics.

For AR/VR developers, it is essential to develop voluntary guidelines that focus on user privacy through transparency, disclosure practices, privacy controls (including opt-out mechanics), and information security standards. Addressing the unique risks presented by biometric identifying and biometrically-generated data ensures the security of user information in these immersive experiences.

To maintain security and privacy in augmented analytics, considering the following practices can be beneficial:

  • Employing state-of-the-art encryption techniques, such as homomorphic encryption and format-preserving techniques, to protect sensitive data.
  • Implementing comprehensive data governance policies that cover data access, privacy, and security.
  • Following voluntary guidelines and best practices for developers working with AR/VR technologies and applications, including proper handling of biometric data.

In conclusion, ensuring the security and privacy of user data in augmented analytics is a critical matter. By applying robust encryption techniques, data governance programs, and adhering to guidelines, organizations can build user trust and optimize the potential of augmented analytics technology.

Challenges and Misconceptions

Augmented analytics has been growing in popularity as more organizations realize its potential. However, there are a number of challenges and misconceptions that can arise when implementing this technology.

One common misconception is that artificial intelligence (AI) and augmented analytics will lead to the complete replacement of human input. While AI can greatly improve efficiency and accuracy, it’s important to recognize that human curiosity and the ability to ask the right questions cannot be replaced by algorithms.

For executives, building trust in the insights generated by augmented analytics can be a challenge. Ensuring that data is properly cleaned, prepared, and analyzed is crucial in establishing confidence in these insights. To foster trust and credibility, organizations need to emphasize the importance of data quality and integrity.

Another challenge lies in misunderstanding the scope of augmented analytics and expecting it to be a magical solution to every data-related problem. While it provides valuable insights, it’s important not to assume that all findings will be immediately actionable. Implementing augmented analytics involves a continuous learning process in which organizations must adjust and improve their operations to fully enable its potential.

From a technical standpoint, the accuracy and efficiency of augmented analytics may be hampered by potential data issues and algorithm limitations. In some cases, it may require fine-tuning and extensive validation to ensure optimal performance. Therefore, it is essential to work closely with data scientists and developers to identify and address potential issues early in the implementation process.

Despite these challenges and misconceptions, augmented analytics is transforming the way organizations approach data analysis, in symbiosis with human intuition. By fostering trust and understanding the true capabilities of this powerful technology, organizations can better navigate these challenges and maximize the value of their data-driven insights.

Popular Tools and Platforms

Augmented analytics has rapidly gained traction in recent years as businesses aim to streamline their data analysis processes and empower non-technical users alike. There are various powerful augmented analytics software and platforms available in the market that cater to diverse business requirements and functionalities. In this section, we explore some of the most popular augmented analytics tools and platforms available today.

Tableau is a widely-used data visualization tool that offers a suite of intelligent features, such as natural language querying and smart data prep. Its augmented analytics capabilities are designed to facilitate seamless collaboration, data exploration, and the generation of actionable insights for decision-making.

Another notable platform is AnswerRocket, which offers search-powered data analytics specifically designed for business users. By harnessing natural language processing, users can effortlessly run reports and generate analysis without needing any technical expertise.

Microsoft Power BI also falls under the umbrella of augmented analytics platforms. It leverages state-of-the-art AI and machine learning technologies to democratize data access across departments, fostering data literacy and faster data preparation. As a result, organizations experience a cultural shift where more teams feel comfortable working with data and using it to drive business value.

Several leading vendors have also been recognized by Gartner in their Magic Quadrant for Analytics and Business Intelligence Platforms. Some of these top contenders include MicroStrategy, Board International, GoodData, Logi Analytics, Pyramid Analytics, Qlik, SAS, ThoughtSpot, and Yellowfin. These platforms demonstrate robust natural language querying and natural language generation capabilities, making them ideal choices for businesses looking to leverage the power of augmented analytics.

In conclusion, it’s apparent that the market for augmented analytics tools and platforms is continuously evolving. By carefully assessing and selecting the right tool, organizations can greatly enhance their data analytics capabilities, drive better marketing campaigns, and make data-driven decisions more efficiently and accurately.

Elevate Your AI Knowledge

Join the AIgantic journey and get the latest insights straight to your inbox!
a robot reading a newspaper while wearing a helmet
© AIgantic 2023